North Carolina Web Applications: Marketing

A website is the most economical form of marketing there is other than “word-of-mouth”. It is up and running twenty four hours a day every day of the year. A website will not end up wrapped around a fish or as kindling for a fire.

Unlike printed marketing materials, websites immediately reflect changes and do not have to be “reprinted” or “redistributed”. Websites also have a fixed-rate for perpetuating their existence. This makes it much easier to budget for and avoids unexpected costs. A good example of the value of these features can be seen from the experience of one customer who had cards printed with an email address to a domain name she did not own. Once we got her a good domain name, she had to have all her cards reprinted.